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jcreator
One Indianapolis brewery is going to great lengths to support injured IndyCar driver James Hinchcliffe. Since Hinchcliffe was involved in a horrific wreck during practice for the Indy 500, many fans have been using the hashtag #GetWellSoonHinch to send the driver messages of support. Flat 12 Bierwerks, located just a few miles from Indianapolis Motor Speedway, took the hashtag and put it at the forefront of their operation. Literally. After the wreck, Flat 12 co-owner Sean O' Connor, who is a friend of Hinchcliffe, had the hashtag painted on the front of his building. "After the wreck, we saw the people at IMS put (the hashtag) on the scoring pylon, and we thought it was a great idea," O'Connor said. "So we got out there and had it painted out front." In addition, O'Connor had 200 T-shirts printed up with the hashtag across the front.
Hinchtown Hammerdown, the beer named after IndyCar driver James Hinchcliffe, is one of the most popular selections at Flat 12 Bierwerks. Photo by MIKE LARSON"James has always given so much to his fans, so we wanted to give the fans a chance to give back to James," O'Connor said. The shirts were sold for $15, with a portion of the proceeds going to a chairty of Hinchcliffe's choice. "We never in our wildest dreams thought we would sell as many of them as we did," he said. "We printed up 200 and they sold out almost immediatly." The co-owner said that Hinchcliffe has been a longtime friend of the brewery, and even helped collaborate on one of their signature beers, which is named after him. Hinchtown Hammerdown is a pilsner-style beer that has become one of Flat 12's most popular brews. "People love it," O'Connor said. "It's a phenomenal beer; a real easy drinking pilsner that's great for race days. It's a really good beer and James is a great guy. We're proud to be friends with him."
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