Artists reinterpret Rolls-Royce scale models for charity

Artists reinterpret Rolls-Royce scale models for charityImage Credit: Rolls-RoyceImage Credit: Rolls-RoyceImage Credit: Rolls-RoyceImage Credit: Rolls-RoyceImage Credit: Rolls-RoyceImage Credit: Rolls-RoyceImage Credit: Rolls-RoyceImage Credit: Rolls-RoyceImage Credit: Rolls-RoyceImage Credit: Rolls-RoyceImage Credit: Rolls-RoyceImage Credit: Rolls-RoyceImage Credit: Rolls-RoyceImage Credit: Rolls-RoyceImage Credit: Rolls-RoyceImage Credit: Rolls-RoyceImage Credit: Rolls-RoyceImage Credit: Rolls-RoyceImage Credit: Rolls-RoyceImage Credit: Rolls-RoyceImage Credit: Rolls-Royce2015 GhostMSRP$286,750ShopReviewsMore PhotosRolls-Royce Bespoke Ghost Mysore CollectionJaguar Land Rover 360 Virtual Urban WindscreenGhostDash Kickstarter Campaign2015 Rolls-Royce Ghost Series II: First DriveRolls-Royce Ghost Series II: Geneva 2014Rolls-Royce Ghost Series IINoah Joseph

Everyone loves toy cars. Even artists, apparently. And even if they toys in question are higher-end "scale models" of high-end cars like Rolls-Royces.

The British automaker recently assembled a dozen contemporary artists to render their individual creative interpretations based on 1:18 scale models of the Rolls-Royce Ghost. They'll be displayed at a showroom in the center of London before being auctioned off to raise funds for breast cancer.

The resulting creations came out pretty interesting, ranging from a Rolls-based, Back to the Future-style time machine to another grown over with moss and mushrooms. One of the artists, Charming Baker, suspended his model in a resin block and drilled it through fourteen times to represent how breast cancer can affect us all.

If you happen to wander by Berkeley Square in the British capital any time before the end of June, it may be worth stopping in to have a look. But if your plans won't be taking you to London this summer, you can check them out in the slideshow above. Maybe you'll see something you like a place a bid. It's all for a good cause.


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Twelve leading artists have created unique artworks, each featuring a 1:18 scale replica of the iconic Rolls-Royce Ghost, for a one-of-a-kind collection.

These spectacular artworks, donated by some of the biggest names in contemporary art, will be on show from 20-25 May 2015 at Rolls-Royce Motor Cars London in Berkeley Square to raise valuable funds for Breast Cancer Care.

The model motor car has been transformed to create an extraordinary collection of one-off art pieces, created by artists including: Maggi Hambling, Richard Wentworth, Gavin Turk, Mark Wallinger, JJ Adams, Sam Taylor-Johnson, Charming Baker, Natasha Law, Angela Palmer, Andrew Salgado, Stuart Semple and Yinka Shonibare.

London artist Charming Baker, known for his emotionally charged work, explains the thinking behind his artwork, 'One in Eight'. "It is important to me that the work I produce for this brief is relevant to the subject matter we're dealing with. One in eight women in the UK will be diagnosed with breast cancer in their lifetime. So I have set the car in a clear block of resin, suspended in the middle of the block – floating, pristine. The block has been drilled 16 times, in a very orderly and simple grid pattern. Fourteen drill holes pass through the clear set resin only, two pass through the resin and the model car. It is a sculptural piece which looks very simple, but with an underlying reference to the huge numbers of people who are touched by breast cancer in the UK each year."

Richard Carter, Director of Communications, Rolls-Royce Motor Cars, commented, "This revered group of contemporary artists use Rolls-Royce Ghost models to create thought provoking works, all of which will be auctioned to raise funds for Breast Cancer Care. This has been an exhilarating collaboration which promises to raise valuable funds for a very worthy cause."

The Auction Preview will take place from 20-25 May 2015 at the Rolls-Royce Motor Cars showroom in Berkeley Square. Opening times Monday to Friday 09:00 – 18:00, Saturday 10:00 – 16:00, Sunday 11:00 – 17:00. The collaboration will conclude with a private auction at the Royal Automobile Club on 30 June 2015.

To place a bid please contact Emily Hoogstraten, Philanthropy Manager on: 0207 960 3430, Emily@breastcancercare.org.uk .Featured GalleryRolls-Royce Ghost art models

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Rolls-Royce Wraith gets Inspired by Fashion

Rolls-Royce Wraith gets Inspired by FashionImage Credit: Rolls-RoyceImage Credit: Rolls-RoyceImage Credit: Rolls-RoyceImage Credit: Rolls-RoyceImage Credit: Rolls-RoyceImage Credit: Rolls-RoyceImage Credit: Rolls-RoyceImage Credit: Rolls-RoyceImage Credit: Rolls-RoyceImage Credit: Rolls-RoyceImage Credit: Rolls-Royce2015 WraithMSRP$294,025ShopReviewsMore PhotosRolls-Royce Wraith Inspired by FilmRolls-Royce Wraith convertible: spy shots2015 Rolls-Royce WraithRolls-Royce Wraith DHC spy shots2014 Rolls-Royce Wraith: First DriveNoah Joseph

A little over a month ago, Rolls-Royce revealed a special-edition Wraith that was "Inspired by Film." Now the British luxury automaker has returned with another unique take on its fastback coupe in the form of the Inspired by Fashion edition.

Unveiled at the Pratt Institute in New York – one of the country's top design schools – the Wraith Inspired by Fashion is well, just that. It features a tone-on-tone white exterior, complemented by the customer's choice of accent color: green, red, or purple. The accents are also applied inside, where the cabin is done up in white and black leather, with a unique steering wheel and clock, wood trim that takes nine days to complete, welt leather door panels, and special embroidery.

If nothing else, the Inspired by Fashion edition just goes to show the extent of personalization options that await the Rolls-Royce customer, the vast majority of whom take advantage of those choices when ordering their new ride.Show full PR textROLLS-ROYCE MOTOR CARS UNVEILS 'WRAITH – INSPIRED BY FASHION'
8 May 2015, Goodwood

Rolls-Royce Motor Cars and the world of Haute Couture have long been bound by a common philosophy – to take the very finest materials and craft them into the most exquisite and desirable luxury goods, appointed to the customer's exact specifications. In this spirit, Rolls-Royce Motor Cars is delighted to unveil 'Wraith – Inspired by Fashion'.

Fittingly, the marque's first showroom in Conduit Street, Mayfair was founded a short step from London's famous centre of tailoring excellence, Savile Row. Here, Sir Henry Royce and his partner The Honourable Charles Rolls echoed the offerings of their illustrious neighbours by providing London's most stylish denizens with the automotive equivalent of the finest cloths; a perfectly engineered Rolls-Royce chassis and running gear. The customer would then call upon their preferred coachbuilder, who would furnish the car with personal touches and accoutrements specified perfectly to their requirements.

A century later, a bold new generation of customers continue to share the same appetite for commissioning expressions of their taste and lifestyle. 'Wraith – Inspired by Fashion' provides a modern take on this grand tradition. Akin to commissioning a fine suit or elegant piece of couture, the journey of creating a highly Bespoke Rolls-Royce motor car begins at the marque's equivalent of the tailor's atelier, the Bespoke Design Studio at the Home of Rolls-Royce in Goodwood, England. Here, the Designers honed the aesthetic theme of the car, drawing inspiration from colour palettes, materials and techniques used in the world of high fashion. The result is an extraordinary interpretation of Wraith's characteristic blend of power, style and drama.

Giles Taylor, Director of Design for Rolls-Royce Motor Cars, commented, "This iteration of Wraith provides a canvas for materials and finishes most commonly associated with the world of fashion. Inspiration was sourced from international catwalks and Bespoke Tailors, resulting in an aesthetically stunning and sartorially on-point motor car."

'Wraith – Inspired by Fashion' two-tone exterior colour scheme of Andalucian White and Arctic White offers a neutral setting for a choice of accent colours, namely Jasmine, Tailored Purple or Mugello Red. Wraith's signature shoulder-line is accentuated deftly with the addition of a hand-applied feature-line in the chosen highlight colour, alluding to the divergent interior of the motor car.

Like the finest Bespoke garments, beauty is found in the subtlest details. On opening Wraith's coach-doors you will find a contemporary impression of the car's classic Arctic White and Black interior colour scheme. Beyond the traditional placement of embroidered headrests, seat stitching and piping, the accent colour has found an elegant new application via a striking two-tone composition steering wheel. A seamless stitch, a highly complex craft technique from the world of fine tailoring, was mastered and applied to the wheel by the craftspeople in the Leather Shop at the Home of Rolls-Royce.

The very finest garments are crafted exclusively from the most luxurious materials – with tactility, comfort and quality as important an attribute as the aesthetic of the piece itself. The Bespoke design team took inspiration from this approach in appointing the car's front and rear door pockets with fine silks, adorned with an abstract representation of the Spirit of Ecstasy with each emblem set precisely at fifty-five degrees to complement the lines of the door.

The remarkable craftsmanship and attention-to-detail employed in the creation of any Rolls-Royce is evident in the exquisite application of wood to the dashboard, with the lacquering process for 'Wraith – Inspired by Fashion' alone taking nine days to painstakingly complete. This is completed elegantly with the integration of a Bespoke Clock, set as a piece of jewellery, styled exclusively to emit a pearl effect, reminiscent of silk fabrics.

The contemporary fashion theme is completed with the integration of welting, a specialist technique most commonly associated with Bespoke tailoring. Presented as a colourful silk strip, the welting stylishly frames Wraith's signature leather door-panel.

To mark the occasion of the creation of this timeless Wraith, the motor car took part in a landmark shoot on the production line at the Home of Rolls-Royce in the South of England. The luxurious materials and distinctive features presented in the motor car were accentuated by fashion models, set against a backdrop of the hand-made motor cars.

The global debut of 'Wraith – Inspired by Fashion' is available to view via PERISCOPE©, the new live-streaming App of Twitter©. Followers of @RollsRoyceCars on Twitter can download the App from the iTunes App Store and follow the authenticated @RollsRoyceCars feed. The unveiling, which will take place at New York's PRATT Institute as part of the PRATT Presents Women of Influence in the Business of Style event can be viewed live on 8 May at 4.15pm EDT (9.15pm BST, 10.15pm CET).

The remarkable success of Wraith in attracting a new generation of successful entrepreneurs to the marque has been underpinned by a surge in demand for Bespoke personalisation – a remarkable 95% of all Wraith motor cars left the Home of Rolls-Royce with an element of Bespoke design last year, giving bold expression to the notion that Bespoke is Rolls-Royce.

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