22:51
jcreator
With the hype surrounding the sixth-generation 2016 Chevrolet Camaro, you might think the time is ripe for a performance-oriented small car follow-up. Not so fast, says GM's Mark Reuss, who asserts that a business case has yet to be worked out. Though a production version of the Code 130R Coupe concept the debuted at the 2012 Detroit auto show may be out of sight, it’s definitely not out of mind. More on Motortrend.com:2016 Chevrolet Camaro First Look
“For now, there isn’t a business case for a baby Camaro,” he said, pointing out that the sales volume for sporty compacts like the Subaru BRZ normally take a dive soon after launch. “On those cars, the price point begins to approach the segment of the next car up. We would spend a lot of money and resources, and what are we really doing?" Nissan recently found this out with the IDx compact rear-drive sports coupe, forcing a production model based on the concept to be put on hold. More on Automobilemag.com:2015 Chevrolet Camaro SS with Chevy Performance Parts: Quick Drive
“For now, there isn’t a business case for a baby Camaro,” he said, pointing out that the sales volume for sporty compacts like the Subaru BRZ normally take a dive soon after launch. “On those cars, the price point begins to approach the segment of the next car up. We would spend a lot of money and resources, and what are we really doing?" Nissan recently found this out with the IDx compact rear-drive sports coupe, forcing a production model based on the concept to be put on hold. More on Automobilemag.com:2015 Chevrolet Camaro SS with Chevy Performance Parts: Quick Drive
